Positello Imballaggi headquarters, Maser, Italy

Be visible and sharpen the profile, set an example and inspire the public, both near and far: these requirements are also part of the “job profile” of a property with commercial use. Positello Imballaggi’s company building  at the Maser site in Veneto, Italy, meets these requirements in an exemplary manner.

Following an extension, all company buildings have been completely redesigned on the exterior. Positello Imballaggi manufactures customized wooden packaging for all types of industrial products.

Reflecting this work, harmonious warm brown color shades were chosen for the facade design, which get lighter and lighter in a harmonious manner according to the structure of the facade panels from the corners of the building. From rich earthy brown to a pastel sandy hue, these warm earthy tones create a sense of calm and are not intrusive despite their color intensity.

This color gradation extends across the entire building complex and unites the closed facade sections with the open hall areas, where the attic was integrated in the same color rhythm. Existing colored facade elements and the glass facade harmonize extremely well. The entire building complex appears to be cast from a single mold, even though it was built in individual stages as part of the expansion. Even small details fit perfectly into this harmonious color scheme. Facade structures and window frames were therefore taken into account in the color scheme.

The overall concept in the context of building architecture, color design and corporate activity is presented in an exemplary manner in this property.